News & Events

Grant Petersen to speak at HOF on Sun July 22

On Sunday July 22nd (2:00-4:00 pm), Grant Petersen will host a lecture discussing his recent book "JUST RIDE - A Radically Practical Guide to Riding Your Bike" at the Hall of Fame.


Following the presentation, the author will be available to answer questions and autograph books.

What: Guest Lecture & Author Book Signing
Sunday, July 22
Where: U.S. Bicycling Hall of Fame, 303 3rd Street, Davis
Time: Lecture & Book Signing, 2:00 - 4:00 pm  (Hall of Fame doors open at 1:30 pm)
Admission: $5.00 suggested donation

Just Ride Cover

Stop stressing about the distance! Slow down! Ditch the spandex! Pour out your energy drink!  Grant Petersen, founder and owner of Rivendell Bicycle Works, reminds us all of the pure joy of bicycling in JUST RIDE: A Radically Practical Guide to Riding Your Bike (Workman Publishing, May 2012).

Frustrated by the ever-fancier bells and whistles crowding bike lanes across America, Petersen calls for a no-nonsense approach to our beloved pastime.  A reformed racer, he believes cycling should by simple, safe, and fun for all. With gruff wisdom and refreshing practicality, this renegade tackles technique, gear, attire, safety, health, maintenance, and more in 89 pithy essays.

Grant’s Rules - many quirky, some counterintuitive, and most somewhat controversial - prepare riders for any and every bump in the road. His pieces include:

  • Racing ruins the breed
  • Electrolytes for dummies and cheapskates
  • You have way too many gears
  • Helmets aren’t all they’re cracked up to be
  • Branch out and buff up
  • Ride like a fairy, not an ox
  • The shoes ruse
  • Saddles don’t cause impotence
  • Drink when you’re thirsty, not before

Grant Petersen is the founder and owner of Rivendell Bicycle Works, a purveyor of lugged steel bicycle frames; smart parts and accessories; wool clothing; leather saddles; and good advice. His writing and opinions have been featured in major bike and outdoor magazines, including Bicycling, Outside, and Men’s Journal. He has commuted exclusively by bike since 1980, and lives with his family in Walnut Creek, California. Find Rivendell Bicycle Works online at

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