Robin Morton

Inducted in 2016 for Contributor


Robin Morton started her cycling career as part of the Pennsylvania Bicycle Club in Chestnut Hill (Philadelphia) in 1980 where she assisted with the management of the amateur racing team and club races.  Robin moved from amateur cycling to the professional ranks by organizing the Gios Team for the inaugural Tour of America in 1983 that included US PRO Champion John Eustice and multiple Paris Roubaix winner Roger DeVlaminck.

In 1984 Robin organized and registered a U.S. Men’s Professional Road Race team making Robin the first female Team Director in the sport of professional cycling. The team, sponsored by Gianni Motta, was the first U.S. team to enter a Grand Tour, the 1984 Giro d’Italia.

Robin followed with the Xerox Team that rode the 1985 Vuelta a Espana. In 1985-6 she also organized a junior team that won numerous State Championships and a National Championship. Robin managed teams for 9 years and her professional cycling teams competed throughout Europe, North and South America.

Starting in 1989 Robin started her career in event management that included working on Professional National Championships, UCI Races and the 1996 Olympics.

In 2005 Robin and Alice Armstrong founded g4 Productions, a women-owned event production company. Specializing in fundraising, cycling and running events they have organized over 30 races, fundraising rides for non-profits and the USA Cycling National Championships in Winston Salem, NC.

Robin Morton career highlights (partial listing):

Management of Cycling teams including:

Gios (’83 Tour of America)

Gianni Motta-Linea MD (‘84 Giro first US Team)

Xerox Benotto (‘85 Vuelta first US Team)

Prince – Murella- Fanini

Pepsi Fanini

Eurocar Selle Italia

Amore & Vita Tommasini

Poland Springs Tommasini

Robin had the first U.S. team to compete in many races in Europe and South America including Giro d’Italia, Giro di Puglia, Giro di Toscana, Giro del Trentino, Tour de Suisse, Vuelta a Espana, Criterium du Dauphine, Midi Libre, Tour de Luxembourg and Vuelta a Colombia (RCN).

As Technical Director with Threshold Sports (working with mentor and USBHOF Inductee Jerry Casale Jr.), and later with g4, Robin has been responsible for the management and technical organization of over 150 international sporting events including the CoreStates/Wachovia USPRO Championship and Series, Thrift Drug Classic, Kmart Classic of West Virginia, the inaugural Dodge Tour de Georgia, T Mobile San Francisco Grand Prix,  Parx Philadelphia International Cycling Classic (Women’s World Tour event).

Assistant Competition Manager for the cycling events at the 1996 Atlanta Olympic and Paralympic Games and the Chairperson for Cycling for the National Senior Games.

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